The fastest way to narrow down hundreds of frame options is to start with your face shape. It's not an exact science, but a good starting rule is: choose a frame shape that contrasts with your face shape rather than mirrors it.
Round faces
Soft curves and similar width and height benefit from frames with angles — rectangular or square shapes add definition. Avoid round or small frames, which can make the face look softer and less structured than it needs to.
Square faces
A strong jawline and forehead pair well with round or oval frames, which soften the angles. Cat-eye shapes also work well for adding a bit of lift.
Oval faces
Considered the most versatile face shape — most frame shapes work, including square, round, cat-eye and aviator. If you have an oval face, this is a good excuse to pick whatever style you actually like rather than worrying about fit.
Heart-shaped faces
A wider forehead and narrower chin balance well with frames that are wider at the bottom, such as light-coloured or rimless styles, or cat-eye shapes that draw the eye across rather than down.
Beyond shape: three more things that matter
- Size. Even the right shape looks wrong if it's too big or small for your face. Check our size guide for how to read frame measurements.
- Colour. Warmer skin tones generally suit gold, brown, tortoiseshell and warm reds. Cooler skin tones suit silver, black, grey and blue-toned frames. This is a guideline, not a rule — confidence matters more than theory.
- Lifestyle. If you're active outdoors, lightweight titanium or flexible acetate will hold up better day to day than a heavier statement frame.
If you're between two options, our team can help — message us with the product links you're considering and a photo, and we'll give you an honest opinion.
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